Ask any professional jeweller and he will tell you the difference between a genuine diamond, cut glass or zirconia. Similarly, a professional limousine company will be able to tell the difference between a company offering cheap limo hire and one offering genuine value for money. The reality is, basic economics dictate that no limousine company can offer cheap limo hire unless they are offering less. Maybe it is an older limousine, an inferior service or maybe they have not licensed their business, limousines or chauffeurs for private hire. It is something of a guessing game, but the if you get it wrong, the ultimate price will be yours.

 

This limousine business is a service industry, so ask yourself this, when was the last time you heard someone refer to a ‘cheap service’ other than in a derogatory manner? Also, what self-respecting company would refer to their service as cheap? The dictionary describes the word cheap as ‘of poor quality, inferior, worthy of no respect, vulgar or contemptible. If you are seeking to hire a limousine for a special occasion or event, the last thing you will want is an inferior or cheap service. Of course, the reality is, most limousine companies do not advertise cheap limo hire, but some limo agencies and brokers do, so what message are these third parties trying to convey?

 

Could it be that the companies they represent are cheap, offer an inferior service or limousine, or perhaps the implication is that the agent or broker can negotiate a cheap price. Lets deal with each point. Few limousine companies can afford, or would wish to cut corners, they must buy their limos, insure them, provide public liability insurance, service and repair the limousines, employ professional chauffeurs, licence the company and vehicles and then add fuel. In all likelihood, the only place they can save money is on the cost of the limousine, the servicing or maintenance. Offering an inferior limousine would be counter productive, because it would be apparent to the customer and a failure to service or properly maintain the limo will lead to reliability problems.  Therefore, if they don’t cut corners and offer a like for like product and service, can they really offer cheap limo hire? Unlikely.

 

Perhaps the agent or broker is suggesting that they can negotiate a better deal than you can. Maybe, but once again, the basic economics must come into play here. The agent or broker has to receive their commission or fees, so who is going to pay that? No matter whether you are charged an agents fee direct, or the limousine company pays a commission, in the end, you are paying. So where is the saving coming from that allows it to be described as cheap limo hire? Surely, it is beyond reasonable comprehension, that a limousine company can offer a service and product equal to or better than their competitors, pay over a slice of their income to a third party and still come in cheaper. Once again, unlikely? A Chinese Proverb reminds us “cheap things are not good, good things are not cheap”.

 

Cars for Stars do not offer cheap limo hire. They are an award winning company providing late model, high value chauffeur driven cars and stretched limousines, with a service to match. Cars for Stars do not accept hires from anyone that would dare to describe their service or limousines as ‘cheap’. In fact, Cars for Stars do not accept any sub-contracted limousine hires. Cars for Stars offer limousines and chauffeur cars through a network of franchised offices. All of which accept and operate to the same exacting standards, providing a quality service, with first class limousines at a fair and representative price. If you are not looking for cheap limo hire, but you want service, reliability and a quality limousine representing real value for money, then call your local Cars for Stars branch.